#TakeOnHistory - Wimbledon

Working with McCann London and Wimbledon, Smith and Foulkes’ brought to life a beautifully illustrated and animated journey through the evolution of the Wimbledon tennis tournament.
The trailer shows the evolution of Wimbledon through a single continuous tennis rally, beginning in 1877 with Spencer Gore and continuing through the ages right up to the stars of the present day. As each new era begins, the illustrative style evolves with it, capturing the era and historic details such as radically changing fashions, pony rollers used to keep the courts in prime condition, tv broadcasts, and even the switch to yellow balls.