Sainsbury’s Christmas Advert 2016.
A Christmas musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realises that the greatest gift he can give people this Christmas is his time.
As the first snow falls, we find our hero Dave caught up in the Christmas whirlwind – all he wants to do is to get home to spend time with his family, but all sorts of Christmas duties and calamities are getting in his way. That is until he sees a gingerbread man on his daughter’s bedside table that they’ve made to look like him. That gives him a genius brainwave…
Directed by Sam Fell
DOP Frank Passingham
LC Malcolm Haldey
Produced by Passion Pictures
Gaffers: Robin Brigham, Paul Molloy
Camera Assistants: Jack Exton, Ollie Craig, Toby Goodyear, Toby McKay
Kuper moco: Max Halstead Milo moco: Dig @ VFX CO
Animation: Andy Biddle, Gary Curaton, Jeff Newitt, Ange Palethorphe