We're excited to launch a ground-breaking campaign for domestic violence charity Refuge with award winning directors Le Cube and BBH London. The film, co-funded by all parties, takes form as the official music video to Frances’s ‘Grow’ and seeks to raise awareness of domestic violence and let young women know they are not alone. The film utilises a fascinating production technique in both 2D and stop-frame animation, helmed by Creative Director Ralph Karam. The backgrounds and background characters were printed out and tracked past camera in cycles over a 10 day shoot at Le Cube's Buenos Aires studio while the main characters of Melanie, Refuge and Frances were animated 2D at both Not To Scale and Le Cube. Credits: Client: Refuge BBH Creative Team: Joe Seller and Lance Boreham BBH Creative Directors: Jack Smedley and George Hackforth-Jones BBH Executive Producers: Natalie Parish, George Hackforth-Jones Creative Consultant: Clay Kaytis BBH Producer: Sarah Finnigan-Walsh Music: Frances “Grow” Production Company: Not To Scale Director: Ralph Karam – Le Cube EP: Dan O’Rourke, Gustavo Karam, Juan Manuel Freire Producers: Francesca Di Muro, Mechi Serrano, Fernanda Soma Animation Director: Sergio Slepczuk Stop motion animation director: Pablo Kondratas Art director: Ralph Karam Backgrounds design: Franco Vecchi, Juan Barabani, Martin Lara, Vanina Sáez Character design: Franco Vecchi, Martin Vinograd, Matheus Muniz Layouts: Sergio Slepczuk 2D Animation: Maki Yoshikura, Geoff McDowall, Robert Milne, Stephen Vuillemin, Kehinde Omisore, Cintia Czeszczewik, Martin Lara, Sergio Slepczuk, Pablo Rago, Guadalupe Vyleta, Adriano Nízzoli Clean up: Julieta Culaciati, Juliana Gorgati, Julieta Soloaga, Yas Hanna, Eugenia Casal, Patricio Rey, Valentina Candia 3D Animation: Christian Rey Willis Construction chief: Marilina Martignone Constructors: Carolina Mena, Carolina Stefanini Stop motion animators: Pablo Kondratas, Gabino Calónico DoP: Juan Maglione Electrician: Geronimo Gassmann Post production: Sergio Pickelny
3月18日