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We're excited to launch a ground-breaking campaign for domestic violence charity Refuge with award winning directors Le Cube and BBH London. The film, co-funded by all parties, takes form as the official music video to Frances’s ‘Grow’ and seeks to raise awareness of domestic violence and let young women know they are not alone. The film utilises a fascinating production technique in both 2D and stop-frame animation, helmed by Creative Director Ralph Karam. The backgrounds and background characters were printed out and tracked past camera in cycles over a 10 day shoot at Le Cube's Buenos Aires studio while the main characters of Melanie, Refuge and Frances were animated 2D at both Not To Scale and Le Cube. Credits: Client: Refuge BBH Creative Team: Joe Seller and Lance Boreham BBH Creative Directors: Jack Smedley and George Hackforth-Jones BBH Executive Producers: Natalie Parish, George Hackforth-Jones Creative Consultant: Clay Kaytis BBH Producer: Sarah Finnigan-Walsh Music: Frances “Grow” Production Company: Not To Scale Director: Ralph Karam – Le Cube EP: Dan O’Rourke, Gustavo Karam, Juan Manuel Freire Producers: Francesca Di Muro, Mechi Serrano, Fernanda Soma Animation Director: Sergio Slepczuk Stop motion animation director: Pablo Kondratas Art director: Ralph Karam Backgrounds design: Franco Vecchi, Juan Barabani, Martin Lara, Vanina Sáez Character design: Franco Vecchi, Martin Vinograd, Matheus Muniz Layouts: Sergio Slepczuk 2D Animation: Maki Yoshikura, Geoff McDowall, Robert Milne, Stephen Vuillemin, Kehinde Omisore, Cintia Czeszczewik, Martin Lara, Sergio Slepczuk, Pablo Rago, Guadalupe Vyleta, Adriano Nízzoli Clean up: Julieta Culaciati, Juliana Gorgati, Julieta Soloaga, Yas Hanna, Eugenia Casal, Patricio Rey, Valentina Candia 3D Animation: Christian Rey Willis Construction chief: Marilina Martignone Constructors: Carolina Mena, Carolina Stefanini Stop motion animators: Pablo Kondratas, Gabino Calónico DoP: Juan Maglione Electrician: Geronimo Gassmann Post production: Sergio Pickelny
3月18日
Enter the world of Carré Bleu, an artist and composer who is shaping the music of tomorrow by creating gravity and time defying human instruments. in this surreal pop mockumentary, Carré Bleu opens up about his exclusive music production methods. Making of: https://vimeo.com/157950364 Full track by Polar Youth: https://soundcloud.com/helloplay/polar-youth-searching-free-download © Copyright Hello play! 2016 Website: helloplay.be Facebook: facebook.com/helloplayers Twitter: twitter.com/helloplaybelgiq Soundcloud: soundcloud.com/helloplay - CREDITS: Director: Greg Barth Original Musical Score: Polar Youth Cast: Carré Bleu - Eryl Lloyd Parry, Balloon Popper - Will Vincent, Foam Falling - Lexi Jakk, Vacuum Player - Samuel Franck, Flying Vortex - Yingzhen Liu, Glass Smasher - David Moss, Stair Master - Tobias Rose DoP: Pau Munoz On set VFX Supervisor - Ronen Tanchum Post Production and VR Technology - Phenomena Labs: Effects - Ronen Tanchum Compositor - Tal Baltuch 3D Tracking: Peanut - Amélie Guyot, Peregrine McCafferty Additional VFX UK: Johannes Sambs Gaffer: Max Halstead Art Director: Will Vincent Art Department: Rosalind Gahamire, Isobel Irwin, Lauren Veevers, Juhee Hahm, Clare Lewis, Clarissa Collins Costumes provided by Mai Gidah Additional Costumes: Juhee Hahm Mix and Mastering - Nookaad Productions Produced by Blinkink and Phenomena Labs Agency - DIGIZIK: Producers: Hugo Donkin, Greg Barth Cameras and Lenses generously provided by SeeSense Filmed at Clapham Road Studios Executive Producers: James Stevenson Bretton, Bart Yates
2月4日
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近日台湾金士顿推出了一条引起热烈回响的广告影片,热潮从网络延伸到各大媒体,电视,报纸,名人主动推荐,造成极大的轰动。台湾灵智广告改编了一则真实故事,拍摄了这支长达七分三十二秒的影片,其中产品只出现不到两秒,却将金士顿Kingston所要求的品牌价值,深深地刻画于观众心中。 “记忆,永远都在”是全球内存领导品牌金士顿2013年所推出的品牌诉求。七分半的微电影,改编自英国BBC曾报导的地铁遗孀请愿新闻。一句”mind the gap”的地铁广播,让一位老妇守候月台数年,当这广播的声音被换成电子系统,老妇伤心请求,想换回她先生的声音。直到这时,观众才明白这背后有着对一段美好记忆的眷恋。时间成就珍贵记忆,金士顿的品牌价值呼之欲出。 此次策划金士顿品牌广告的灵智台湾区董事总经理林燕玲表示,金士顿是全球第一大内存品牌,以高端质量著称,作为领导品牌,她建议客户采用”金士顿=记忆”的沟通策略,用动人故事,在密集、口耳相传的社群网络环境中,以记忆的深度,为品牌说故事,感动消费者的心,造成大震撼,为品牌烙下深深的品牌印记。 关于内存? 灵智执行创意总监陈宣宇如此描述,一个只是用于存取信息的硬盒U盘,却深藏着每个人的涓滴思念,记忆的温度不愠不火地堆积起品牌的厚度。每个人都有他的记忆月台,都有他自己的故事,重点是如何找到最合适、最诚恳的表达方式,过与不及都会伤害故事本身,好故事要细心呵护,才能创造出最动人的感染力,勾动每个人心中不同的感动记忆。 这部广告影片在短短十天内,吸引了台湾六个主要新闻电视台主动做专题报导,并主动约访金士顿公司及灵智广告。所有知名网站、记者、部落客,以及舒淇、刘若英等名人都主动推荐这部影片。 如片中的文案所述,“记忆是趟旅程,我们同时间一起上了列车,却在不同时间下车。然而,记忆不曾下车,A Memory to Remember,记忆,永远都在”。
2013年11月25日